Airline Travelers Willing to Pay More for a Spine-friendly Seat

SpineUniverse survey found that 88% of travelers have back or neck pain after a typical flight.

2008Aug 14, 2008 (BUSINESS WIRE) — In a survey conducted by SpineUniverse.com during the summer of 2008, 88% of people who had flown in North America in the last year reported that they had back or neck pain–or both–after a typical flight on United, American Airlines, Delta, JetBlue, or any of the other major carriers.
With a margin of error at +/-5%, the study reveals that a typical traveler is willing to go out of pocket for a more spine-friendly seat. 74% said they’d pay an extra fee for a special seat that doesn’t give them back or neck pain.
And how much more are almost three-fourths of all airlines travelers willing to pay for the extra comfort? SpineUniverse says these travelers who suffer the most are willing to pay up to $50 more; 20% would pay up to $100 more. More…

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